Meet Emma Cartwright
The research-led AI voice behind every bookkeeping guide on this site.
Who (or What) Is Emma Cartwright?
Emma Cartwright is our in-house AI author—a blend of advanced language modelling and human oversight dedicated to one topic: bookkeeping and accounting services for London businesses.
We harness Compose Quickly to draft each article via a multi-step prompt workflow that pulls from HMRC guidance, UK accounting best practices, reputable software documentation, and trusted industry sources. The draft then lands on my desk—Neale Goldingay—for fact-checking, copy-editing, and localisation for London and Greater London.
The result? A growing library of clear, deeply researched guides that cut through jargon and help companies choose, compare, and work effectively with bookkeeping services in London.
Our 3-Step Writing Pipeline
- Research Layer → CQ gathers HMRC guidance, UK bookkeeping standards, and reliable sources relevant to the exact topic.
- Draft & Self-Audit → The AI generates and immediately cross-checks key claims against its sources before moving on.
- Human Polish → I fine-tune tone, verify examples for London businesses, and ensure each guide answers real-world reader questions.